My name is Khaled Farek. I'm a Software Engineer turned Motion Graphic Designer and Illustrator, specializing in fintech and software marketing . I transform complex ideas into captivating visuals that are easily digestible for a normal user, helping market your Web3 projects effectively.
Although I began working in motion graphics in 2020, I already had over six years of experience in design and videography. That year, I discovered my passion for animation, marking the beginning of my journey. Here's what I've accomplished so far:
• Lead visual direction and oversaw motion, branding, and digital campaigns for Web3 clients.
• Implemented scalable design systems and optimize internal production workflows.
• Managed client deliverables and mentor designers to ensure quality and consistency.
• Designed mascots, visual assets, and scalable social media systems to strengthen brand recognition.
• Produced motion graphics and Lottie animations to support digital campaigns and product marketing.
• Translated complex blockchain concepts into cohesive visual narratives across platforms.
• Created product animations and explainer videos supporting ERP software launch.
• Produced marketing content for social media and digital distribution.
• Developed UI motion and Lottie animations for web platforms.
I took a six-month career break to focus on my computer science degrees, during which I completed two theses and graduated in July with a master's and an engineering degree—both with excellent marks. My research centered on developing a mobile app that assists children with Autism Spectrum Disorder using AI, where I implemented three Machine Learning and Deep Learning models.
Having two computer science degrees might seem unusual for a Product Designer, but in my experience, clients and employers in the tech industry have always found my technical background valuable. Understanding their technologies and subject matter allows me to create highly effective explainer videos, animated courses, and marketing content that truly resonates with their audience.
• Produced marketing and explainer videos for blockchain products.
• Supported Web3 product launches with branded motion content.
• Collaborated with cross-functional teams in a startup environment.
• Created teaser, hype, and explainer videos for incubated blockchain startups.
• Designed web motion assets and animated icons.
• Delivered multimedia content supporting marketing initiatives.
• Produced 38 animated educational videos (5–8 min) for a CSS3 course.
• Delivered full-cycle production: animation, editing, sound design.
• Built reusable templates to scale content production efficiently.
• Produced 1–2 animated news videos daily under tight deadlines.
• Delivered motion graphics and video edits for national media coverage.
• Supported post-production and sound engineering workflows.
Here is a selection of the best projects I made:
It's true that I have 5 years of professional work experience, but I've been an artist my whole life!
I share my personal artworks and animations on my Instagram account, so I'm in a constant state of improving my craft, here are some:
This Website was made by khaled farek in 2022, All rights are reserved.